More revenue from your existing B2B customers
Existing customers are the cheapest to win.
How many of yours are asleep?
WakeSales wakes them up, and keeps them awake. Rep work and sales support, done for you.
Book a Wake-Up CallFree. Send a simple order export and see how much revenue went quiet. Then 30 minutes together.
They didn't leave. They fell asleep.
If you don't sell to them, your competitor will.
A quiet customer usually still sells the same products. It buys them somewhere else.
- Hundredsof customers.
- Thousandsof products.
- Onesmall sales team.
The key accounts get the calls. The long tail goes quiet.
What distributors sayAs the group gets bigger, it's much harder to keep under control.
Sales manager, pet wholesalerWe don't have so many sales reps that we can handle over 800 customers.
Pet distributorWe have a lot of sleeping customers. What we can't handle.
Pet distributorYou have to be pretty much onto it all the time. And things do slip.
Sales manager, pet wholesaler
Swipe for all four →
From meetings with pet distributors and wholesalers, September and October 2026. Names left out.
- Promos go to everyone.The newsletter and the monthly offer land with every shop. The shop that went quiet looks just like all the others.
- Visits cost too much.A long drive to one small shop rarely pays for itself. So the long tail gets no visit at all.
- Half the range slips.Some customers didn't stop ordering. They stopped buying half your range.
You already paid to win them once.
A new customer costs trade shows, samples and months of follow-up. A sleeping one already knows your products and your terms.
How WakeSales wakes them up
Wake is the Customer Reactivation Service. Finding the sleeping customers is the easy part. Waking them up, every month, is the work. WakeSales does it, with AI doing the heavy lifting. Your team says yes.
What your team gets
Invented example: a made-up wholesaler with made-up shops.
- Lyrebird Creek Pet CentreSlippingDraft readyOrdered every 3 weeks for almost 3 years. Last order 4 August: 3 orders missed.
- Possum Grove Pet SuppliesAsleepYour team checksSteady for years, nothing since January. It may have closed, so check before writing.
- Seagrass Bay Produce & PetWaitsNext monthTook a promo order about 5 times its usual size in June. Probably still on stock.
- Paperbark GroomingDuplicateFlagged for a personThe same groomer under two accounts. Written to once, not twice.
Not on the list: a vet that orders once a year, before summer. Quiet since November is normal for that customer.
Draft for Lyrebird Creek:
FromAlex, your salesperson
ToLyrebird Creek Pet Centre
SubjectYour usual order
Hi Sarah, It's been a few weeks since your last order, which isn't like you. Has anything changed on your side? Happy to put your usual order together, and add the new dental chews if you'd like to try them. Best, Alex
ApproveEditSkipApproved
Each customer's rhythm finds the names. Judgment decides what happens next: write, wait, check or call. That takes a person.
- Clean the data. Your export, as it is. Duplicates and cancelled orders out. The same shop under two names is flagged for a person.
- Find each customer's rhythm. A monthly buyer and a twice-a-year buyer are never judged by the same rule. Shops are caught while they're slowing down, not after they've gone.
- Sort the customer base. Slipping, asleep, bought once, never ordered. A short list, not a flood. Most valuable first, every name with a plain reason.
- Draft the right message. In the customer's language and your team's voice. Sent from your own address. No access to your inbox needed.
- Your team says yes. Nothing goes out without a yes. Approve, edit or skip, then close the deal.
Swipe for all five steps →
Nothing to install, nothing to log into.
Start with a Wake-Up Call
- Send a simple order exportCustomer ID, order date, order value. Any system, any language. No names or emails needed. Deleted after the call if you don't continue.
- See the revenue that went quietPast revenue with customers who haven't ordered in 6 months, and each customer's own rhythm next to it, like “usually orders every 60 days, last order 270 days ago”.
- Walk through it together30 minutes.
Then WakeSales keeps them awake
Waking them up is step one. Then, every month:
- Step 2Keep them awake.Who came back, who is slipping again. Requests answered, quotes prepared.
- Step 3Sell more to every shop.The right product for each one, the half of the range it stopped buying, a reminder to reorder.
- NextBack up your key accounts.Support for the people on your biggest customers.
- On the list112
- Messages sent86
- Replies31
- Orders14
Orders from customers who came back
This week
- Lyrebird CreekOrdered
- Wattle VetReplied
- Banksia PetsCall
- Seagrass BayWaits
Included every month: a monthly report and a dashboard page for your team. Opens in any browser, no login.
Not a one-off clean-up.
Monthly, no long contract.
Who is behind WakeSales
Peter Radonyi
Founder, WakeSales
I sat in your chair: export sales in 52 countries, and a company grown from under €500K to over €4M. I watched good customers go quiet while the team chased the big accounts.
So I started the sales support I always wanted.